Our Mission:

Born of the outrage over the rise of the SUV at the turn of the new century, big game SUV hunting was our gift to mindless consumer drones who insisted on getting 12 mpg while driving to the mall or taking the kids to soccer practice. Originally designed to stigmatize SUV’s, we have recently decided to widen the scope of tagging to include all gas guzzlers.

The reason for stigmitizing gas-guzzlers is simple. We are at 380 ppm (parts per million) of CO2 in the atmosphere. At 450 ppm (about 20 years down the road) global warming becomes self-perpetuating even if we completly stop adding CO2 to the atmosphere. At that point some scientists predict that the mid-latitudes of the planet will become a desert uninhabitable by humans. We think the next generation deserves a future better than that. That means we have less than 20 years to turn it around or we are toast (click here if you have a strong stomach to see what we are in for). Any excuse for driving a gas-guzzler is a joke compared to the consequences of business as usual.

We have therefore decided to use ridicule and social embarrassment to change the habits of the American consumer. Increasing publicity will turn all gas guzzlers from a status trinket to the badge of shame that they are! In the old days, society had a pillory to shame people out of anti-social behavior. Today we have the mighty bumper sticker that is helping to turn civil disobedience into an extreme sport.

While the adrenaline rush of stalking and tagging the really big game SUV’s is unparalleled, the thrill of the hunt has been expanded to include V-8 Mustangs, big pick-up trucks driven by poser tough guys, V-8 Benz’s and Lexus’s or any other sub 30 mpg dinosaur.

Now we recognize that some people have a legitimate need for these gas hogs. However, most people don't need the automotive version of the Exxon Valdez to run their daily errands. That leaves 95% of gas-guzzlers on the road as fair game.